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Q&Me. (January 20, 2020). Most popular beauty brands used among female consumers in Vietnam as of January 2020 [Graph], Q&Me, January 20, 2020. [Online]. Available: //www.statista.com/statistics/988870/vietnam-most-popular-beauty-brands/

I am not sure if you guys heard of Sociolla, but they are one the largest beauty retailer in Indonesia! Back in 2020, they entered the Vietnamese market and have open their stores in Ho Chi Minh city! Since I am there, why not shop for some local brands?? 💕💕

So just to note, Sociolla mainly carries a wide range of Korean and global brands, but they also have a section dedicated for local Vietnamese beauty brands here in HCM! And that was what I was there for! The range of products to choose from is crazy, and I love the pinkish and floral interior they have, it was so cute! 🎀

They staffs there were attentive and gave me some really good recommendation and products to take back home! I will probably do a separate content on the products I bought since a few of them are gifts for F&F! Let me try them out for a while and let you guys know my opinions!

But still, if you are traveling in HCM and wanna grab some local beauty products or do some shopping, you can check Soicolla out! They have a couple of stores in the city so just google search and see which fits your travel list!!✨

📍Sociolla

111 Đ. Nguyễn Huệ, Bến Nghé, Quận 1, Thành phố Hồ Chí Minh 700000, Vietnam

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Makeup

1

Hydrating Face Mask

AMOREPACIFIC MOISTURE BOUND Sleeping Recovery Mask

AmorePacific was founded by Korean businessman Sung-Hwan Suh, who wanted to share the benefits of green tea with the rest of the world. If your skin needs an extra boost of hydration, GH Beauty Lab experts found that this overnight Korean face mask increased skin hydration by 49% in testing. It has a silky, gel-like texture that quickly sinks into the skin.

2

Beloved Anti-Aging Cream

Shiseido Vital Perfection Uplifting and Firming Cream Enriched

Fun fact: Shiseido's legacy traces back to over 140 years ago, when it was first known as Japan’s first Western-style pharmacy. Senior chemist Sabina Wizemann says she loves using this rich, Japanese anti-aging cream on her skin day and night because "It smells nice, feels luxurious on the skin and keeps it bouncy and tighter."

3

Stellar Highlight

Live Tinted HueGlow

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4

K-Beauty Super Cleanser

Soko Glam Living Cleansing Balm

Soko Glam is the go-to place for discovering K-beauty products you can't find anywhere else. This award-winning Korean cleansing balm quickly melts oil-based dirt and makeup away, making it a great first step to your nightly skincare routine.

5

Exfoliating Washcloth

pink moon co Morihata Washcloth

Chinese American Lin Chen founded Pink Moon in 2017, aiming to build a "better beauty industry," as she's passionate about sustainable and clean beauty. For instance, this Japanese multi-purpose, double-sided plush and terry cloth can be used to gently exfoliate your skin or pat your skin dry after washing your face.

6

Soothing Serum for Redness

innisfree Green Tea Seed Intensive Hydrating Serum

Korean brand Innisfree is known for sourcing only natural ingredients in their products. Online reviewers and GH staffers gave this hydrating serum a high rating for soothing red skin and irritation with continued use. It uses Korean Jeju green tea to moisturize and protect the skin.

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7

Best-Selling Pimple Patches Set

COSRX Acne Pimple Master Patch

COSRX is a best-selling K-beauty brand that's very popular not only in Korea, but around the world. Need to get rid of a pimple in a pinch? These $8 K-Beauty acne stickers use hydrocolloid to allow pimples to heal and stay protected from excess bacteria and dirt — reviewers report seeing results in as little as a day.

8

Moisturizing Toner

Skin Potions Aloe Witch Toner

Founded in 2013 by Filipina sisters Jonalyn and Aileen Sison, Skin Potions was created to help girls who struggle with teenage acne. Packed with witch hazel water, aloe vera gel and essential oils, this product can be used as a toner, moisturizer and serum in one. The brand claims to make the skin appear smoother and brighter.

9

Great Face Wash

strange bird beauty Inner Clarity Cleanser

Credit: strangebirdbeauty

Strange Bird Beauty is just one of Chinese American founder Tina Rudolf's many passions (aside from art and mental health). Shorten your skincare routine with this 3-in-1 face wash, which acts as a cleanser, exfoliator and mask. It uses Kaolin clay, jojoba oil and Goji berry to hydrate and refine the texture of your skin.

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10

Mesmerizing Lip Color

Paint Cosmetics Matte Liquid Lip Paint

One concern with matte lip colors is dryness, but Filipina brand Paint Cosmetics uses moisturizing ingredients to keep lips smooth for hours. These lip paints also come in berry, nude and darker colors.

11

Flexible Brow Wax

PATRICK TA Major Brow Shaping Wax

Vietnamese American celebrity makeup artist Patrick Ta is famous for his unconventional makeup looks, and now he's known for his quality makeup line. This brow wax offers a strong hold without making the eyebrow hair stiff or crunchy.

12

Universal Powder

ONE/SIZE by Patrick Starrr Ultimate Blurring Setting Powder

Filipino American beauty influencer Patrick Starrr came out with his makeup line, One Size in 2020. It features lashes, makeup primers and this face powder, which claims to produce a silky-smooth texture on the skin.

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13

Face Wash for Dry Skin

Tatcha The Deep Cleanse

Tatcha was actually the baby product of Asian American Victoria Tsai's trip to Kyoto, where she found a more holistic approach to beauty. "This cleanser gently exfoliates, but I really love how non-drying the formula is," says GH beauty assistant Katie Berohn, who uses this product for her dry skin. It uses Japanese luffa fruit, which gently exfoliates your skin as it cleanses.

14

Popular Indian Hair Oil

Dabur Amla Hair Oil

Dabur is a top-leading herbal company in India. Their hair oil is a top-searched item on the internet, claiming to promote length and strength with Amla, or Indian gooseberry. It's also a top-rated item on Amazon, where reviewers report seeing less frizz with use.

RELATED: 21 Best Natural Hair Products You Need in 2021

15

Soothing Facial Spray

Tower28 Save. Our. Skin Daily Rescue

Tower 28 was created by Chinese American Amy Liu. Made up of just three ingredients, her facial mist can be used to soothe and smooth out irritated skin and protect the skin from everyday stressors or pollution.

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16

Super Smooth Lip Color

Em Cosmetics Lip Cushion Tinted Lip Luminizer

This lip cushion is Vietnamese American founder and beauty influencer Michelle Phan's favorite product of her collection. "It gives your lips a beautiful, hydrated, healthy glow but it's perfect as a base to any lipstick or liquid lipstick," she says.

17

For that Perfect Winged Eyeliner

Dolly Wink Koji Liquid Eyeliner

Dolly Wink was made popular by Japanese singer and model Tsubasa Masuwaka. This particular eyeliner has been raved about for years in the beauty community, because it delivers a rich, dark ink and strong staying power.

18

Lightweight Sunscreen

Cocokind Daily SPF

Founder Priscilla Tsai left her Wall Street job to start her own clean beauty brand company. One of her best-selling products includes this mineral-based sunscreen, which uses reef-safe zinc oxide and microalgae to protect the skin against sun rays, blue light and pollution damage.

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19

A Must-Have Collagen Cream

ETUDE HOUSE Moistfull Collagen Emulsion

Etude House is a popular brand that took over the YouTube beauty community at one point with their adorably packaged cosmetics and skincare. Their ever-popular emulsion has a large concentration of hydrolyzed collagen that adds moisture and nutrients to the skin.

RELATED: 10 Best Collagen-Boosting Creams to Plump and Firm Skin

20

Clarifying Cleanser for Oily Skin

PEACH & LILY Power Calm Hydrating Gel Cleanser

If you're familiar with K-beauty skincare, you might've already heard about Peach & Lily, a brand formulated by Korean esthetician Alicia Yoon, who suffered from eczema growing up. This cleanser uses soothing chamomile and camellia that foams up to gently clean your skin, even down to the pores.

Shanon is a writer and editor who specializes in best-of product roundups and deals. She has over six years of experience, including almost three years as a Good Housekeeping product and reviews editor, covering the best sales and products across home, appliances, health, beauty, parenting and more.

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