Giáo trình Marketing ngân hàng Pdf

Giáo trình Marketing ngân hàng Pdf

  • Giáo trình Marketing ngân hàng Pdf

    1. Mục tiêu của môn học: Môn học Marketing ngân hàng nhằm cung cấp cho sinh viên những nguyên lý cơ bản của marketing được áp dụng trong một lĩnh vực kinh doanh đặc thù là các dịch vụ ngân hàng. Cụ thể, sau khi học xong môn học, sinh viên sẽ nắm được những nội dung sau đây: ­ Thế nào là Marketing ngân hàng? So với marketing các sản phẩm vật chất, việc marketing ngân hàng có những đặc điểm khác biệt nào? ­ Nghiên cứu thị trường và xác định thị trường mục tiêu cho ngân hàng như thế nào? ­ Các biến số của hệ thống marketing mix là Sản phẩm, Giá, Phân phối, Xúc tiến khuếch trương sẽ được xây dựng như thế nào cho ngân hàng? ­ Yếu tố con người, Quy trình phục vụ có vai trò như thế nào trong hoạt động kinh doanh của ngân hàng? ­ Tổ chức, thực hiện và kiểm tra các nỗ lực marketing ngân hàng như thế nào? 1. Tài liệu học tập: ­ Giáo trình Marketing ngân hàng, Học viện Ngân hàng, NXB Thống Kê 2003 ­ Marketing ngân hàng, TS Trịnh Quốc Trung, NXB Thống kê 2008 ... - tailieumienphi.vn

    nguon tai.lieu . vn

    Giáo trình Marketing ngân hàng Pdf

    Loading Preview

    Sorry, preview is currently unavailable. You can download the paper by clicking the button above.

    Nhấn vào bên dưới để tải tài liệu

    physiological metrics, card sorting data, STATUTORY BOARDS, SERVICE COMMISSION, ADMINISTRATIVE REFORM, purported job, creation role, innovative prowess, Modelling of tool wear, Analysis of tool wear, Surface roughness in hard turning of AISI D2 steel, The analysis of variance, Experimental investigation for trim cutting operation, Statistical modelling for trim cutting operation in WEDM of Nimonic 90, WEDM of Nimonic 90, Dielectric flow rate, Nuclear safety research, Uncertainty Analysis in Modelling, UAM Benchmark, Coupling multi physics, Control risk, Practical flowcharts approach, Management integrity, Coronary risk factors, An overview of clinical electro­ cardiography, The patient with chest pain, Indications for coronary angiography, Approach to the patient, Mitigation of COVID 19 in agriculture, COVID 19 in agriculture, Confirmed cases of COVID 19, via share issuances, Accounting cyde, 20X2 beginning retained earnings, Budget Processes, Human Behavior, Continuous Budgets, Enterprise Performance Evaluation, Encumbrances, Master budget, Economic progress, Financial stability budget, Budget controls, Setting up encumbrances, Purchase order encumbrances, Project International, financing strategies, traditional environment, Female entrepreneurial, empirical work, original monographs, Merchandising Operation, informational aims, annual report, Purchase Considerations, Alternative Inventory System, Profi tability analysis, Control Structure, Highly Liquid Investments, Behavioral biases, Merchandising Business, Retirement savings, The REA data model, REA data model, System analysis process, The accountant, Documenting accounting information systems, Lease transactions, Process transaction data, Introduction to EViews, Stationarity, Multivariate Time, Unit Roots Tests, Autocorrelations, Contingent Liabilities, Long Term Obligations, Employee Compensation, Analysis of current liabilities, Classifying liabilities, Uncertainty in liabilities, Payroll accounting, The financial statement presentation, Estimated liabilities, Liabilities and payrol, Current liabilities of known amount, Accounting for payroll, Accrued liabilities, Bonds payable, Disposition of property, Owners’ equity, Non current liabilities, Intent Based Accounting, Interpreting liabilities, Equipment Leases, Lease liabilities, Depreciation Methodology, Cost Components, Period Costs, Financial Statement Issues, Operations management majors, Managerial accounting information, General cost classifi cations, Managerial accounting basics, Simple regression analysis, Simple regression using excel, Contribution approach, Core Financial Statements, Business Liquidity, Calculating ratios, Liquidity ratios, Mean Variance Paradox, Further Study, Optimum Portfolio, Market Portfolio, Capital Asset Pricing, Demonstrating Causality, Human Interactions, Resulting Equilibrium Conditions, Climate Modeling, Environmental Records, Terrestrial Drilling, Pricing model, The capital asset pricing model, Phe capital asset pricing model, Cost of equity, Competitive advantage period, Consumption based capital asset pricing model, Risk premium, CCAPM horse race, Defining Information Systems, broader view, Issues concerning Sustainability, Web Enabled Business, corporate behavior, Delimitation of the jurisdiction, The jurisdiction of courts, Administrative cases in Vietnam, Classifications of the Law, Sources of the Law, Jurisdiction Over the Parties, The New Social Contract, The Employee Rights Movement, Freedom of Speech in the Workplace, The Right to Due Process and Fair Treatment, Supply management, Methods of compensation, Contract formation, Ethical theories, Defining supply chains, Simple Averaging Forecasting, Causal forecasting, Strategic Challenges, Divergent Thinking, Normative Decision Model, Location Decisions, Poisson sequence, Diagnosing Performance, queuing characteristics, partial regression analysis, Universal Jurisdiction, International Crimes, Prosecuting Corporations, Agri food in Vietnam, Basics of management, Agri food supply chain, Ebook Operations management, Principles of hotel management, Rice supply chain, Global rice utilization, Fundamentals of hotel management, Well defined supply chain, Salient features of management, Operations management strategy, Improving the organisation, Bureaucracy Model, Auditing construction enterprises, Medium audit firms, Summary of the Doctoral thesis of Public Administrative management, Objectives of inventory management, Value added journal, Completing the advisory work, Implementation of Six Sigma, The central state administrative agencies, Australian administrative, Aggregate sales, Australian Ombudsman, Operations planning activities, Administrative tribunals, Aggregate operations plan, Freedom of information, continual work, THE BASICS OF ECONOMICS, Lean system characteristics, Competency based civil servant management, Project characteristics, State administrative agencies, Administrative reform requirements, Disadvantages of inventory, Scope of operations management, GOVERNMENT BUSINESS, Stata basics, Globalization and competitiveness, REAL FIRECRACKER, Self Monitoring, Linear regression basics, INTERNAL COMPLAINTS, Process Theories, GLS regression, Remaining concerns, Reward, Linear instrumental variables regression, ADMINISTRATIVE JUSTICE, Are These Documents Written, Different Perspectives? A Test of Different Perspectives, Statistical Distribution Divergence, Bilingualism, Narrative Construction, Epilogue, Contextual Perspectives, Typological Perspectives, police administrative, detention powers, Cultural perspectives, Legal reform, The study of occupation, administrative detention, Classifying human activity, eliminate prostitution, Interdisciplinary perspectives, Occupational development, Anthropological perspectives, Anthropological perspectives on folklore, Nepali folklore, Basics of Futures Contracts, People use folklore for interaction, Management of public administration, Existing Contracts, Folklore is useful, Complaint resolution, Trading Mechanics, The novel as art, Perspectives from Bakhtin, Perspectives from lawrence, Bakhtin’s argument, Poetic versus novelistic discourses, Management thinking, Administrative task, Cultural perspectives on occupation, Automating administrative tasks, Quality improvement basics, Visionary leadership in the administrative staff, The Guapan educational unit, The administrative staff, The visionary leadership manifest, Summary of PhD thesis of public administrative Management, The systematization of documents, Documents of the sector of education, Law on administrative measure applying, Administrative measure applying, Minors in conflict, Conflict with the law, Social Perspectives, Social Approaches, Critical Psychiatry, Mental Breakdown, Health Perspectives, Financing Traditional, Global Epidemic, Project Organisations, Humanitarian Responses, region, Organisational Models, imagined, Project Scope, Times and Cost, genetic information, Curve evolution, genetic message, Euclidean parameterization, Philosophical approaches, Invariant flows, error catastrophe, Winning Ways, Neural Nests, Ant Country, Reductionist Nightmare, Origins of Life, MACHINES AND EVOLUTION, Analytic Semigroups, DISCOVERING HYPERSPACE, Compact Semigroups, SILVER SHOES, Toeplitz plus Hankel integral equation, graphics printer, Extrapolation Spaces, Integral tranform, Bounded Perturbations, Hartley transform, Technical Tool, Above factorization equality, Product Formula, Buying behaviour of business, Periodic Semigroups, Organizational customers, Economic theories, Integro differential equation, Hankel integral equation, Industrial buyer behaviour, Segmentation targeting, Analysing relationships, The value chain, Anisotropic hyperbolic heat equation, Customer behaviour, Vector valued distributions, Stochastic Games, Irregular distributions, Homotopy analysis method, Queuing Theory, Fredholm integral equations, Stochastic Control, Auxiliary linear operator, Zero order deformation equation, The pursuit game, Time scale, Admissible control, Delay in information, Dynamic equations on time scales, Quality Thinking, Key Strategic Concepts, Hoshin Kanri, Common Cause Variation, Definition of Six Sigma, Improve Financial, Profitability, Improve Product, External Analysis, Enterprises' investment decision, External stakeholders, Industrial parks in Vietnam, Human resource audit, Investment decision of enterprises, Investment capital of enterprises, Economic growth rate, Consumer demand, Market structures, Firm structures, Project stakeholder management, Aggregate output, Stakeholder matrix, External trade sector activity, Law of reciprocity, Economics of regulation, Investment decision under uncertainty, Assessing the industrial PhD Stakeholder insights, The case of carbon taxation, Assessing the industrial PhD, Practice oriented curricula, Professional tacit knowledge, Training of trainers for primary, Trainers for primary English teachers, TAXIC PERSPECTIVES, The Dissertation of Economics, Stakeholder evaluation, QUADRUPEDAL RADIATION, Primary English teachers, SAUROPOD BIOLOGY, Training of trainers, SAUROPOD HISTOLOGY, Open organizational learning, MICROSCOPIC VIEWS, Foreign ownership, Stakeholder knowledge, DIGITAL RECONSTRUCTIONS, Process development, Multinational enterprises, Export decision, Collective intelligence, Large Turkish firms, Semantic technology, Export decision relationship, Stakeholder analysis Co working, Co thinking, Co knowing, Interest power matrix, Stakeholder’s participation, Technology assessment, Refinement and validation, Found to be medium, Technology generation, solving approach, Stakeholder accordion, expectation management, database research, Cardstorming tool, Antecedent conditions, measurement tool, the ESRQ, Empirical findings, Research suggestions, Research activity

    Bài giảng, biểu mẫu, đáp án đề thi, bài kiểm tra, văn bản pháp luật, giáo trình, luận văn, mẫu slide, báo cáo, đồ án, sách, ebook, thơ, truyện, đề tài, bài tập lớn, luận án, đề án, chuyên đề, trắc nghiệm, tiểu luận tốt nghiệp, biểu mẫu hành chính, biểu mẫu kế toán, tiếng anh, thư viện chia sẻ giáo án điện tử,học tập, thực tập, tốt nghiệp, thạc sĩ, tiến sĩ, cao học, học liệu, brochure, tạp chí, violympic, soạn bài, soạn văn, lời giải hay, giải bài tập các môn để học tốt các môn Toán, Lý, Hóa, Văn, Anh, Sinh, Sử, Địa, GDCD các lớp tiểu học, THCS, THPT, đề thi, văn mẫu hay, luật việt nam, luật doanh nghiệp.

    Đánh giá

    Marketing ngân hàng - 4 sao (17 lượt)