Where will the 2023 Toyota Crown be built?

  • The Toyota Crown returns to the US lineup after its departure in the early 1970s.
  • The new Crown uses two different hybrid systems and introduces the Toyota Hybrid Max powertrain.
  • Pricing is still TBD, but you can expect the Crown to start north of $40,000.

    Toyota’s Crown didn’t find lasting success on its first trip to the United States, but after a 50-year break, it’s back. After dropping the Avalon sedan, the folks at Toyota are slotting the Crown in the full-size hole in its lineup. While the Avalon was a true, large sedan, its Crown replacement blurs the lines between a crossover coupe and a sedan. The Crown will also arrive in the US exclusively with hybrid powertrains.

    The ’23 Toyota Crown comes standard with a 2.5-liter naturally aspirated four-cylinder gasoline engine that works with a pair of electric motors. This is effectively the same hybrid system you’ll find on a handful of other Toyota products and should be good for 236 hp and a fuel-sipping 38 mpg combined. The other powertrain introduces Toyota’s Hybrid Max into the company’s lineup, with a 2.4-liter turbocharged I4 working with an electric rear axle to make 340 hp. This is less efficient than the standard hybrid system and only hits a Toyota-estimated 28 mpg. The Hybrid Max also uses a six-speed automatic instead of the traditional Toyota eCVT you’ll find on the other powertrain. The downside: this powertrain is limited to the top-tier Platinum trim level, with the 2.5-liter hybrid powertrain slotting under the hood of the rest of the Crown models.

    The Crown is a bigger story than just what’s under the hood. Toyota says it features a “lift-up” style, which might help sway folks into a sedan. The new Crown rides four inches higher than the Camry and should give drivers the higher seating position they crave from crossovers and SUVs.

    Suspending the Crown is a pair of MacPherson struts in the front and a multi-link suspension in the rear. This setup should help control the standard 19-inch wheels on the XLE and the upgraded 21-inch wheels on the rest of the Crown lineup. Toyota also opted for an electronically controlled brake system that features Active Cornering Assist, intended to help reduce understeer.

    On the inside, the Crown lives up to its regal name. Sitting atop the dashboard is a 12.3-inch touchscreen media system, in every Crown. This standard screen flanks a 12.3-inch digital instrument cluster that also makes its way into every Crown. These large screens push the Toyota Crown firmly into the evolving screen wars we’re seeing throughout the automotive world. Woven fabric covers the seats in base-model cars, but Limited cars see Softex seat coverings. Top-tier Platinum models get leather seats.

    Beyond large screens, the Toyota Crown will offer digital keys, which connect through the Toyota app, on Platinum and cars equipped with the advanced tech package. This means you can leave your physical fob at home and still have full control over your Crown. Toyota also tacked on its advanced parking system on Platinum models. This system takes care of parking your Crown for you and controls steering, braking, and throttle input. Safety tech joins the Crown across the trim levels with the Toyota Safety Sense 3.0. This system brings pre-collision warnings when pedestrians, motorcyclists, and guardrails are detected. The Crown also comes with adaptive cruise control, lane departure alert with steering assist, and automatic high beams.

    Toyota hasn’t mentioned pricing yet, but this full-size sedan probably won’t be priced like a Corolla. Considering the now-absent Avalon started just shy of $40,000, you can probably expect the Crown to crest $40,000, probably around $45,000. We'll know for sure when the Crown heads to market before the end of the year.

    Is this high-riding sedan the solution for dragging crossover customers back to cars? Or is the Crown a sign that sedans are crossing over? Let us know your thoughts below.

    Wesley Wren Wesley Wren has spent his entire life around cars, whether it’s dressing up as his father’s 1954 Ford for Halloween as a child, repairing cars in college or collecting frustrating pieces of history—and most things in between.

    The Toyota Crown returns to the United States following a five-decade hiatus. While the latest incarnation of the Crown is a replacement for the outgoing Avalon sedan, the Crown is not a typical sedan. With its unusual styling and raised ride height, it has both sedan and crossover SUV characteristics. This complements a roomy, upscale cabin and many premium features. Find out what we know so far about the release date, price, specs, and features of the new 2023 Toyota Crown.

    When will the 2023 Toyota Crown be available?

    Where will the 2023 Toyota Crown be built?
    2023 Toyota Crown | Toyota

    The new 2023 Toyota Crown will be available in early 2023 at Toyota dealerships throughout the U.S. and in various international markets. Also, prospective customers can now build the Crown on the Toyota site. The Crown offers a choice of three trims: XLE, Limited, and Platinum.

    How much is the 2023 Toyota Crown?

    The starting price of the 2023 Toyota Crown sedan is $39,950 MSRP for the XLE trim, $45,550 for the Limited trim, and $52,350 MSRP for the Platinum trim. Compared to the outgoing 2022 Avalon, which starts at $36,825 MSRP, the Crown costs more.

    2023 Crown specs: Hybrid engine options and gas mileage

    Where will the 2023 Toyota Crown be built?
    2023 Toyota Crown | Toyota

    The new 2023 Toyota Crown offers two hybrid engine options:

    • Toyota Hybrid System (2.5-liter four-cylinder engine and three electric motors): 236 horsepower
    • HYBRID MAX (turbocharged 2.4-liter four-cylinder engine and one electric motor): 340 horsepower 

    The XLE and Limited trims feature the Toyota Hybrid System and a continuously variable automatic transmission (CVT), while the top-of-the-line Platinum trim comes equipped with the more powerful HYBRID MAX and a six-speed automatic transmission. Also, all Crown models have an all-wheel drive system and selectable drive modes. Additionally, the Platinum trim has an adaptive variable suspension.

    For efficiency, the Crown gets estimated gas mileage of up to 38 combined mpg for the Toyota Hybrid System. The HYBRID MAX has an estimated fuel economy of up to 28 combined mpg.

    2023 Crown: Exterior and interior design and features

    Where will the 2023 Toyota Crown be built?
    2023 Toyota Crown | Toyota

    Compared to the outgoing Avalon sedan, the 2023 Toyota Crown has a flashier design. Also, as mentioned earlier, it has a raised ride height with crossover SUV-like characteristics. Inside the cabin, compared to the Avalon, the Crown is more upscale, especially for the Limited and Platinum trims. Additionally, it has a generous amount of passenger space. 

    Notable interior features offered for the Crown include heated and cooled front seats, a dual-zone climate control system, ambient interior lighting, and a panoramic sunroof. Also, notable interior technology features include a 12.3-inch infotainment touchscreen, a second 12.3-inch display for the digital cluster, a Wi-Fi hotspot, wireless Apple CarPlay and Android Auto smartphone integration, and a wireless smartphone charging pad.

    What are the color options for the Toyota Crown?

    Where will the 2023 Toyota Crown be built?
    2023 Toyota Crown | Toyota

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    Exterior paint color options for the 2023 Toyota Crown include:

    • Black
    • Oxygen White
    • Magnetic Gray Metallic
    • Heavy Metal
    • Supersonic Red
    • Bronze Age

    Also, the Platinum trim offers two-tone color options, with black paint that extends from the hood to the trunk. 

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    Additionally, for warranty coverage, the 2023 Crown has a 3-year/36,000-mile basic warranty and a 5-year/60,000-mile powertrain warranty. Furthermore, it offers a free maintenance plan, with two years or 25,000 miles of coverage.

    This article was updated on 11/2/2022 with the latest vehicle information.

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    Is Toyota Crown coming to USA?

    Toyota Crown comes well-equipped at a Manufacturers Suggested Retail Price (MSRP) starting at $39,950 for the XLE grade, $45,550 for the Limited grade and $52,350 for the Platinum grade. Toyota Crown is expected to arrive at Toyota dealerships in early 2023.

    How much will the Toyota Crown 2023 cost?

    The 2023 Toyota Crown is a full-size sedan with a few twists. It rides a bit higher than a typical sedan, and every Crown has a hybrid powertrain and all-wheel drive. Pricing starts at $39,950.

    What Toyota cars are coming out in 2023?

    2023 Toyota Electrified.
    2023 Prius Prime Plug-in.
    2023 Corolla Cross Hybrid Learn more. Compare Competition..
    2023 bZ4X Electric Learn more..
    2023 RAV4 Prime Plug-in Learn more..
    2023 Camry Hybrid.
    2023 Crown Hybrid Learn more..

    Is Toyota Crown coming to Canada?

    FROM $45,590. For the first time since 1972, the Toyota Crown is back in Canada. All-new for 2023, the bold styling and a higher ride height redefines the sedan backed by two stellar hybrid powertrain options. Our 4th Gen Toyota Hybrid System delivers powerful performance without sacrificing fuel efficiency.