1. Channel differentiation.
Firms that practice channel differentiation gain competitive advantage through the way they design their channel’s coverage, expertise, and performance. Such factors as the level of customer service, speed of delivery, packaging, transportation type, and so on may play a role in channel differentiation. 4.Not all customers will be satisfied.. When a company tries to serve all potential customer at once, it is most likely that not all customers will be satisfied
because the tastes and preferences of a large population would certainly vary. Also, all potential customers would not possibly be the actually interested customers. 3. Which of the following is not a primary activity in Michael Porter’s value chain ?
4. Procurement The primary activities of Michael Porter’s value chain are inbound logistics, operations, outbound logistics, marketing and sales, and service. The goal of the five sets of activities is to create value that exceeds the cost of conducting that activity, therefore generating a higher profit. 4. Assertion (A) : Too many stimuli make a person accommodated to those sensations. Sensory adaptation is a problem that concerns many advertisers, which is why they try to change their advertising campaigns regularly.Reason (R) : To cut through advertising clutter and to ensure that consumers perceive advertisement, marketers try to increase sensory input.Codes :
4. Both (A) and (R) are right and (R) explains (A). Both the statements are related with the advertising strategies of marketers. 5. Which of the following is not a determinant of service quality ?
3.Sensitivity . Service quality can be measured using five dimensions: tangibility, reliability, assurance, responsiveness, and empathy 6. Which of the following requires consumers to interpret ambiguous stimuli ?
2.Projective techniques. Project techniques are research procedures designed to identify consumers’ subconscious feelings and motivations. These tests often require consumers to interpret ambiguous stimuli such as incomplete sentences, cartoons or ink blots 7. Which of the following passes through the four stages of distinctiveness, emulation, massfashion and decline ?
2.Fashion. Fashions pass through four stages- distinctiveness, emulation, mass-fashion, and decline. In the distinctiveness stage, few people take an interest in something nontraditional to give others that they are different. When these nontraditional ways are followed by others to emulate the fashion leaders, the emulation stage begins. When fashion becomes increasingly popular with the general public, the mass-fashion stage begins. At this stage, manufacturers go for mass production to cope up with the mass demand. When fashion loses its appeal and people are attracted to something new, the decline stage starts. 8. Which of the following positioning strategies is adopted by marketers to position theirproduct in two categories simultaneously?
3. Straddle Positioning The Straddle Positioning is one of the positioning strategy adopted by the marketers to position their product in two categories simultaneously. In other words, the positioning strategy adopted to create a dual image of the product in the minds of the customer is called as Straddle positioning. In straddle positioning, the marketers use the blend of POP (points of parity) and POD (points of difference) to arrive at the categories for which they are positioning their products. 9.Statement (I) : Marketing is the process by which a firm profitably translates customer needs into revenue.Statement (II) : Marketing is the messages and/or actions that causes messages and/or actions.Codes:
3. (I) and (II) both are correct. 10. Name the process in which a buyer posts its interest in buying a certain quantity of item and sellers compete for the business by submitting lower bid until there is only one seller left.
2. Reverse auction. What are the 5 positioning strategies?There are five main strategies upon which businesses can base their positioning.. Positioning based on product characteristics. ... . Positioning based on price. ... . Positioning based on quality or luxury. ... . Positioning based on product use or application. ... . Positioning based on the competition.. Which of the following are positioning strategies?There are three standard types of product positioning strategies brands should consider: comparative, differentiation, and segmentation.
What are the 6 positioning strategies?Amy Guettler defines the 6 critical brand-positioning strategies that can revitalize a company brand.. Quality Positioning. ... . Value or Price Positioning. ... . Benefit Positioning. ... . Problem and Solution Positioning. ... . Competitor-Based Positioning. ... . Celebrity-Driven Positioning. ... . How did we accomplish this goal? ... . What did we accomplish?. What are the 4 types of product positioning?What are the types of product positioning?. Price-based positioning.. Lifestyle-based positioning.. Characteristics-based positioning.. Quality- or prestige-based positioning.. |