Social media holidays 2023

Posting regularly is vital in maintaining a relationship with your followers, but sometimes you might find it difficult to come up with new engaging content.

We want to make sure that you never miss an opportunity!  Stay on top of your social media presence and plan for all the important holidays with the SmarterQueue 2022-2023 Social Media Calendar

Social Media Calendar - Content Download

Staying connected with your followers during the Holidays can be magical. Never miss out on opportunities to bond with your audience on those special days that might be super important for them.

SmarterQueue has you covered with the 2022-2023 Holiday Calender and posts that can be easily integrated into your Queue within a few seconds. 

Social media holidays 2023

Would you like to connect with your audience on  Valentine's Day 💝💐, International Women's Day 👩🎉, Labor Day ⚒️️🧰, or Halloween 🦇🎃👻?

Are you looking to share a fun lovely moment on  National Chocolate Chip Day 🍪, Pizza Day 🍕, or Teddy Day 🧸? 

SmarterQueue has you covered! 

You can download the Social Media Holiday Calendar here:  Holiday Calendar (2022 - 2023) 

💡 This Calendar covers the years 2022 & 2023, so based on when you download it, some dates may have passed. Make sure to remove them from the file or change the dates before you upload them.

Now you can import and schedule posts that will help you send your warm wishes on Christmas 🎅🎄, share your New Year's Resolutions 🥂✨and think of those around you on Kindness Day 🙌 or the International Day of Charity 🏃.

Honor your customers 💁, teachers 📚, siblings 👫, pets 🐈 and send a virtual hug on National Hug Day 🤗

We've already added a recommended Category name in the file for you, along with the dates and times for the posts to be published on the exact Holidays. 

💡 When editing, you might see special characters shown in the text component of the post. Depending on the software you use when opening the CSV, any emojis in the posts might be displayed as special characters. When importing in SmarterQueue the emojis will be displayed instead. 


You can also download our Summer and Winter recommended posts to help you fill up your Queue and adjust your seasonal marketing campaign:

  • Summer Post Templates ☀
  • Winter Post Templates ❄

You can always edit these template posts to align with your product & brand. Some of them would require that you enter your Brand/Company/Product Name in the space allotted as shown below:

Social media holidays 2023

We've already added a recommended Category name in the file for you, but don't forget to add a time & date for scheduling purposes, or just send them to the Queue and publish based on the Timeslots in your Posting Plan. 

And you can even use Seasonal Categories to ensure that the right content is going out during the right time of the year.

Social media holidays 2023

Last updated on October 31, 2022

First, there was the telephone, then the fax machine, and then social media — a revolutionary way of communicating. Since its creation, people have been able to connect with each other like never before. Friends and family can connect at any moment, and marketers have been able to reach consumers in an entirely new fashion. In fact, people use social media for an average of 144 minutes every single day. Because of its impact on society over the years, Social Media Day was born on June 30, and it has continued to grow in popularity ever since.

History of Social Media Day

World Social Media Day was launched by Mashable on June 30, 2010. It was born as a way to recognize social media’s impact on global communication and to bring the world together to celebrate it. Everyone uses social media every day; it’s how we connect with people all over the world in a simple and fast way. Mashable is known to use social media to connect various cultures, movements, and fandoms, which is why they wanted a day to celebrate it. People use the hashtag, #SMDay every year, and this year is your time to get involved!

The first social media platform ever to be launched was Sixdegrees in 1997. Founded by Andrew Weinreich, the website allowed users to list friends and family members and had features such as profiles, bulletin boards, and school affiliations. At its peak, Sixdegrees had over a million users but it was eventually shut down in 2001.

The first modern social media platform was Friendster in 2002. The website allowed people to safely make new friends and has over a hundred million users, most of whom are in Asia. LinkedIn, the first business-focused social media platform was launched in 2003. MySpace launched in 2004, the same year as Facebook, but initially, it saw much greater success than Mark Zuckerberg’s creation. By 2006 MySpace was the largest social media platform in the world, with users loving the customized profiles that also enabled them to post their music.

YouTube launched its website dedicated to video in 2005 and Twitter followed with its limited characters platform in 2006. As both grew in popularity, so did Facebook, and the most popular social media platforms for the next five years were being established.

Instagram launched in 2010 and saw rapid growth, gaining over a million users within the first couple of months. With Instagram challenging their dominance, Facebook purchased the platform for $1 billion in 2012. Facebook also purchased the encrypted messaging platform WhatsApp for $16 billion in 2014. One platform that Facebook failed to buy was Snapchat. Snapchat, which became popular due to its disappearing stories feature, was launched in 2011 and reportedly turned down a $3 billion offer from Facebook in 2013. The most recent addition to the list of social media heavyweights is TikTok. The app was launched in 2016 and has become incredibly popular due to its extensive music and video editing features.

As social media has evolved and grown in popularity, so has the scrutiny that the platforms come under. With controversies surrounding their use of data, hate speech, impact on mental health, election results, and fake news, the platforms are under more pressure than ever to be transparent with what goes on behind the scenes.

Social media has become a way to instantly connect, often with friends and family, but also with complete strangers. It has become a huge source of news, shopping, finding influencers for businesses and general entertainment. Social media day is for us to enjoy the positives that these platforms have brought into our lives, and maybe like or share a photo or two.

There’s one main tradition that is observed on Social Media Day and that is, of course, posting about it on social media. Who’d have thought it? Many people upload photos or stories that reflect the role that social media has played in their lives. Others choose to repost their favorite uploads from the past and generally it is a chance for people to share some love online.

Many websites use Social Media Day as an opportunity to compile lists of some of their favorite social media moments. If you have a spare 20 minutes or so it is well worth your time to find some of these lists and enjoy some of the funniest, most viral social media posts knocking around.

3.5 billion – The number of people using social media.

68% – The proportion of U.S. adults who use Facebook.

3 hours – Time spent by your average person each day on social media or messaging

500 million – The number of people using Instagram Stories each day.

60 billion – WhatsApp and Facebook Messenger messages sent each day.

35 minutes – The average user spends on Facebook each day.

270 million – The estimated number of fake Facebook profiles.

707 – Number of followers the average Twitter user has.

300 hours – Video footage uploaded to YouTube every minute.

95 million – Photos uploaded to Instagram each day.

What social media day is today?

Social Media Day is celebrated on June 30.

Why is Social Media Day celebrated?

In 2010, Mashable started Social Media Day on June 30 to celebrate the wonderful realm of social media, which revolutionized communication and the way we interact with the world. Social media has vastly changed our lives and brings people together, which is worth celebrating. 

To this day, Facebook still has the most amount of users compared to any other social media platform.

Social Media Day Activities

  1. Post, post, post!

    Social media is only as good as the posts on it, so use this occasion to add your voice to the party! Post a selfie, a Tweet, or go live on Instagram or Facebook.

  2. Try new platforms

    There are so many social media sites out there waiting for you to discover them. Before you know it, you could be making TikTok videos, sharing your greatest travel adventures on Instagram, or joining in fun trending topics on Twitter. Give some platforms a try and see if you like them.

  3. Take it offline

    Social media can bring people together, but sometimes it's most special when your Internet friends become your IRL friends. In honor of Social Media Day, hang out with a friend you usually just talk to on social media out in the real world! Go on a walk, get a drink, or catch a flick. Just don't forget to take a pic to put on social media after!

5 Facts About Social Media

  1. 300 hours every minute

    Over 300 hours of video are uploaded to YouTube every minute, and the average person watches 40 minutes a day!

  2. Small and medium businesses

    81% of small and medium businesses use at least one social platform to stay connected with their customers.

  3. Food-stagram

    Pizza is the most popular instagrammed food followed by sushi and steak! Yum.

  4. Eggscellent

    The highest-liked photo on Instagram is a picture of an egg, uploaded by world_record_egg as a way to beat the record of the photo with the most likes.

  5. Quick fingers

    There are 500 million tweets sent each day — that’s 6,000 tweets every second.

Why We Love Social Media Day

  1. It's entertaining

    Social Media is flat-out entertaining because it lets you follow the things you're interested in the most. Whether you like cat videos or cookies, the inner lives of parents or the day-to-day lives of journalists, this is the place for you. Search millions of videos and posts using hashtags to see what users have posted around the world. Or create your own content. Imagine social media as the production team to your own show. Press record and let the good times roll.

  2. It's accessible

    With social media, there are no limits to who you can connect with. Your favorite stars, life coaches, or even your managers can be contacted via a direct message. This gives you the opportunity to reach out to anyone and make a connection.

  3. It's ripe for discovery

    The amazing thing about social media is it gives everyone a platform to showcase their talents, voice their opinions, or document their daily activities. Up-and-coming entertainers have the ability to show the world what they're made of without going through the Hollywood struggles of trying to get their big break. With a simple click of a button, users have leveraged platforms like Vine (RIP), Instagram, Facebook, and Twitter to help kick off their careers.

YearDateDay
2023 June 30 Friday
2024 June 30 Sunday
2025 June 30 Monday
2026 June 30 Tuesday
2027 June 30 Wednesday

What holidays should I post on social media?

Christmas, Thanksgiving, Black Friday, the Oscars, and the Super Bowl are core holidays that resonate with most audiences. Then toss in a couple quirky and fun events, so you can surprise your audience with unusual promotional campaigns. In this article, you'll learn: The BEST social media holidays for 2022 and 2023.

Is January 2 2023 observed a holiday?

For calendar year 2023, New Year's Day (January 1) falls on a Sunday and will be observed on Monday, January 2, 2023; and Veterans Day (November 11) falls on a Saturday and will be observed on Friday, November 10, 2023.

What holidays fall on a Monday in 2023?

US Federal Holidays 2023.

What social media day is today?

Because of its impact on society over the years, Social Media Day was born on June 30, and it has continued to grow in popularity ever since. ... Social Media Day dates..