The 2023 Kantar BrandZ Report offers a fresh view of the business world, with Apple at the top, Amazon's dip, and new contenders emerging as the world's most valuable brands. Show
Article by Cihan Uzunoglu | November 28, 2023  Most Valuable Brands of the World 2023: Key Insights
Consumer Connections and Brand Resilience: Establishing and nurturing strong emotional connections with consumers is pivotal for brand resilience, especially in volatile market conditions. Brands that consistently invest in establishing strong emotional connections with consumers are now better equipped to navigate the current volatile conditions and provide greater resilience for their shareholders. Therefore, it is crucial for brands to continue investing in brand-building, product innovation, and market diversification in order to foster growth. Kantar. "Leading brands worldwide in 2023, by brand value (in billion U.S. dollars) [Graph], Kantar, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/269444/brand-value-of-the-most-valuable-companies-worldwide/ The total value of the 2022 Kantar BrandZ Top 100 Most Valuable Global Brands has grown by 23% to reach almost $8.7 trillion. This growth is reassuring, considering the backdrop of high inflation and an unpredictable global economy.Portfolio brands that continue to innovate and diversify their offer continue to grow. Apple is the world’s number one most valuable brand, growing 55% to US$947bn, followed by Google (No.2; $820bn; +78%). Luxury brands have performed exceptionally well, with Cartier, the fastest-rising brand across all categories, growing its value by 88% to $10bn. Other brands doubling their brand value over the past year include: YouTube (No.24, $86bn), Google (No.2, $819bn), Tesla (No.29, $75bn) and Hermès (No.27, $80bn). 11 new entrants joined the 2022 Global Top 100 ranking, led by Aramco (No.16), Infosys (No.64), Mercado Libre (No.71) and Kuaishou (No.82). Download the Kantar BrandZ Most Valuable Global Brands 2022 report Download the Kantar BrandZ Most Valuable Global Brands 2022 infographic The total value of the 2021 Kantar BrandZ Top 100 Most Valuable Global Brands has grown by 42%, to reach record-setting new heights of over $7 trillion. The accelerated growth of the world’s most valuable brands reflects an impressive rebound from the economic toll of the global pandemic.Amazon maintained its position as the world’s most valuable brand, growing 64% to US$684bn. Having first entered the ranking in 2006, Amazon’s brand value grew by almost $268bn this year. It became the first half-a-trillion-dollar brand, alongside Apple, at number 2, valued at $612bn. At number 47, Tesla is the fastest growing brand and it has become the most valuable car brand, growing its value by 275% to $43bn. It has more than doubled its value, alongside Chinese brands: Moutai (no.11, $109bn), Meituan (no.34, $52bn), TikTok (no.45, $44bn) and Pinduoduo (no.81, $22bn). 13 new entrants joined the 2021 global ranking, including Nvidia (no.12, $105bn), Zoom (no.52, $37bn), AMD (no.57, $33bn) and Spotify (no.99, $19bn). Download the Kantar BrandZ Most Valuable Global Brands 2021 report Download the Kantar BrandZ Most Valuable Global Brands 2021 infographic The Kantar BrandZ Top 100 Most Valuable Global Brands 2020 have increased their total brand value by 6 percent, adding $277 billion over the past year to reach $5 trillion in total value.The global pandemic has impacted brands regardless of size or geography, but brands with a point of difference, through creativity and innovation have proven their resilience, and are set to find growth faster during recovery. Amazon is the world's most valuable brand, growing 32% to US$415.9bn and accounting for a third of the Kantar BrandZ Top 100's total growth. The retail sector has grown the fastest by 21% in brand value, driven by major ecommerce players. Technology brands continue to dominate the top of the ranking, growing overall by 10%. Over half of media and entertainment brands appeared in the top 20 risers. TikTok (no. 79, $16.9bn) was the highest new entry. Download the Kantar BrandZ Most Valuable Global Brands 2020 report Download the Kantar BrandZ Most Valuable Global Brands 2020 infographic Amazon has leap-frogged the competition to be crowned the Kantar BrandZ Top 100 Most Valuable Global Brand for 2019, breaking Apple and Google's 12 year hold on the top spot.Other key trends and findings from 2019 include the continued rapid growth of the luxury sector - despite the slowdown in the global economy, the impact a brand's age has on consumer perception, and the common drivers behind our newcomer brands. The 2019 edition of the Kantar BrandZ Global Top 100 launched at an event at the New York Stock Exchange to learn from and celebrate the value strong brands bring to businesses, proven by Kantar BrandZ's unique and validated Brand Valuation methodology. What are the most valuable global brands in 2023?Kantar BrandZ Top 10 Most Valuable Global Brands 2023. What is the most valuable IT brand in 2023?Leading IT services companies worldwide 2023, by brand valueAccenture, with brand value of around 39.9 billion U.S. dollars, was the world's most valuable IT services provider in 2023. What is the number 1 brand in the world?Kantar list (2023). What is the world's strongest brand?Google ranked as the world's strongest brand in 2022 based on the evaluation of factors such as marketing investment, brand performance among customers, staff and stakeholders, and impact on business operations. According to the index, Google scored 93.2 out of 100 points. |
