How does this relate to media interviews or public presentations during times of crisis, where spoken message delivery becomes so critical to the welfare of the organization or individual in crisis? Show I came up with a simple way to remember the non-verbal attitude which should accompany the spoken message: The Three C's of Credibility During a crisis, effective spokespersons must, primarily through their non-verbal cues, leave their audiences with the impression that they are: Compassionate...Competent...and Confident Think "Rudy Giuliani" on and after 9-11. It was his attitude, his non-verbal cues, which gave his audiences comfort. If he had delivered the same messages in a stereotypical governmental manner, the amount of fear and anxiety felt by listeners would have been dramatically higher. Instead, what they clearly felt, If stakeholders perceive you as Compassionate, Competent and Confident, they are far more likely to believe your messages. In fact, if you're really good at projecting the "Three C's," you can get away with some messaging errors and still win over your audience. Three C's essential to building one's credibility
In the profession of arms, where decisions can often cost valuable resources or possibly affect life and death, credibility is critical. But how does one go about obtaining credibility. As an engineer, I like equations. The equation I use for this is a simple one that can be used by everyone: c + c + c = C; competence plus confidence plus consistency equals credibility. First and foremost is competence. Without this, you won't have a chance. Merriam-Webster's Dictionary defines competence as the ability to do something well. Competence is gained primarily in two different ways: one's schooling or training and experience from previous jobs and assignments. Competence takes time to develop and must be nurtured throughout one's career. Second is confidence. As defined by the same dictionary, confidence means the belief that one will act in a right, proper or effective way. Although a person may be competent, they also must demonstrate a degree of confidence so that others will have faith in them. But be cautious -- too much confidence can sometimes come across as arrogance or hubris. Maintain a healthy level of humility with a degree of confidence and you'll do fine. The third C is consistency, which is defined as being marked by harmony, regularity or steady continuity. Airmen at all levels want consistency from their supervisors and commanders and will perform at a higher level when expectations are set and consistency is maintained. From another perspective, leaders and supervisors want consistency out of their Airmen. Without consistency, we don't know what to expect from day to day. Put all of these together - competence, confidence and consistency - and you'll demonstrate a degree of credibility that will be apparent to those around you. This equation can be applied to an individual, a section or an entire organization, such as a squadron. An individual coming in to an organization from a previous assignment brings with them a certain level of competence that is annotated on their evaluations. Sometimes, word of mouth about an Airman can arrive before the person or records do. The Airman then needs to follow up with actions demonstrating their competence, show a healthy level of confidence in what they're doing and be consistent with their words and actions over a period of time. Before they know it, they'll build credibility with their co-workers and supervisors. What comes with credibility? Freedom to operate. You'll be given more opportunities and responsibility to operate on your own or as a leader of a task or crew and you won't be micromanaged. From an organizational perspective, a work section or squadron should strive to demonstrate the three C's in order to build up and maintain credibility. Once an organization has credibility, senior leaders will provide them the freedom to operate and will trust their professional advice and recommendations. I challenge each of you to think about the three C's of competence, confidence and consistency and how demonstrating these traits will build up your credibility from both an individual and an organizational perspective. Remember, all it takes is c + c + c = C. What are the three C's used by the speaker?How Do I Communicate With Greater Clarity, Confidence, and Credibility?
What are the elements of credibility?Social scientists agree that credibility can indeed be divided into three elements. Competence, trust and goodwill, which unsurprisingly did not deviate too much from Aristotle's original work.
What is the most important element of credibility?At the heart of credibility are two critical elements: perceived competence (people's faith in the leader's knowledge, skills, and ability to do the job) and trustworthiness (their belief in his or her values and dependability).
What are the four ways credibility is established?Credibility is made up of Propriety, Competence, Commonality, and Intent.
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